The goal of a more sustainable lifestyle will continue to be a most important priority for years to come.
A growing ‘green’ trend in 2014 has been the continuing phenomenon of brands helping consumers to recycle by taking back all old items from customers, and then actually doing something constructive with them.
Consumers are increasingly aware not only of the financial value in their past purchases, but the material and ecological value of ‘stuff’ as well as the future value.
This uncertainty is shaping a sustained and systemic change to shopping habits.
In October 2013 Apple expanded their successful recycling program to the UK, paying customers who bring in their old iPods, iPhones, iPads, Macs and PCs.
“iPhones hold great value. So, Apple Retail Stores in the UK are launching a new programme to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling. In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone” Apple told The Telegraph in London.
- Can your company or organisation facilitate the transfer of value in end-of-life products to a new owner?
Re-commerce is one of the 10 trends discussed in our 2014-15 Trends Report.
Download the full 2014-15 trends report here: 10 trends that are changing our world (PDF)