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Big is Beautiful: But what to do with all this data?

By Jeff On September 16, 2013 · Add Comment · In Strategic Trends
Although underlying demographics are driving many of the current trends, in 2013-14 we will see a hastening of the shift from a focus on customer demographics – age, sex, postcode – to a focus on exploring customer psychographics:  What are their attitudes, beliefs and values. What is making this possible?  Big Data is. In 2011 [...]
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  • GrahamWell said! So true. At kids sport the best player
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