In May 2013, Boost Juice founder Janine Allis spoke to SmartCompany about her secrets to Boost Juice’s success.
Allis says businesses need people who are leaders (efficient, focused, ambitious), thinkers (analytical, unassuming, well organised), doers (hard-working, patient, keen to get the job done without fuss) and emotional creative (social, energetic, high maintenance).
Her other tips included being selective about possible franchisees, having a customer-centric approach and constantly evaluating and re-developing business processes.
“I wanted Boost to be the business other businesses strived to be regarding customer service… With every single complaint it became my personal challenge to convert that customer into a raving fan,” she says.
“I did it, every time – by thinking as a consumer and keeping it simple.”
Great advice for anyone in business or just starting out.